The Coca-Cola Company Essay Example Essay Example

The Coca-Cola Company Essay Example Paper The Coca-Cola Company Essay Introduction The Coca-Cola Company has its headquarters in Atlanta, Georgia and was invented in 1886. Its overall heads include the CEO, chairman and executive vice president (Coca-Cola Company, 2014). Since early 20th century, Coca- Cola Company has climbed the success ladder to compete with economic giants in the global market. The key strongholds that have contributed to the success of Coca-Cola Company over the years include proper marketing, innovation and globalization. Marketing application is through advertising techniques in TV commercials and participation of leaders in marketing. This tatter is how chief executives moved through villages and slums to make sure their product was in every spot of the world (Wise, 1999). TO their innovative part, Coca-Cola has had to take a deliberate move from offering a single core product to a variety of beverages to cater to the diverse tastes and preferences in people. Their globalization aspect stems on establishing lasting us applier and customer p artnerships that enabled them to further supply their products to numerous markets in the entire world. Coca-Cola has had to face competitors in their line of products such as PepsiCo Inc and DRP Pepper Snapped Group, formerly known as, Catbird Choppers Americas Beverages. The companies have used the same success tools that Coca-Cola has kept in place to be more competitive and have a market share of the beverages industry (Zamia, N. 2009). According to PepsiCo Inc (2014), their innovativeness has created a total of 22 brands to satisfy different tastes and preferences of its consumers. This has made PepsiCo Inc reach more consumers. The Coca-Cola Company Essay Body Paragraphs A similar move has been made by DRP Pepper Snapped Group who has created multiple brands to more than 50, which have different flavors ND have been used by different customers in the entire world (DRP Pepper Snapped Group, 2014). Globalization has set in motion for PepsiCo Inc and DRP Pepper Snapped Group, branding by PepsiCo to entire schools, Pepsi- The Official Soft Drink of Cayuga secondary’ school. Through such a move, PepsiCo has penetrated many markets to sell their products by establishing themselves as a global beverage business. However, DRP Pepper Snapped Group haven’t been left behind, and their effort on globalization is highly obvious. DRP Pepper Snapped Group has embraced its first step to globalization hat included buying back its distribution rights in the Asian-Pacific region for its non carbonated beverage drinks including Snapped, a move that automatically exposed them to World’s fastest growing market (Joseph and Oval, 2009). While focusing o n marketing, PepsiCo Inc has branded several schools in different nations, a key strategy in their tools of marketing. DRP Pepper Snapped has decided to tap the largest growing market in the entire world. PepsiCo Inc and DRP Pepper Snapped Group innovativeness cannot be underestimated. PepsiCo Inc has the ability to reach more than 200 nationalities and territories with their brands. They have been able to make their highest sales from global markets (PepsiCo Inc, 2014). Relating to DRP Pepper Snapped Group, their beverages have become renowned due to the various brands they offer. The individual brands of the DRP Pepper Snapped Group have gained favor from many cultures which have adored the brands of Versos, Royal Crown Cola and Squirt. As these tools of innovativeness may lead to large sales volume and popularity, DRP Pepper and Pepsi, people might say their old-fashioned, a simulation of Coca-Cola in these markets, more consumers will shy away from their products (DRP Pepper Sna pped Group 014). Globalization being fully addressed by DRP Pepper Snapped Group and PepsiCo Inc may lead to their respective success in the beverage industry. PepsiCo Inc has tactfully touched the hearts of many parents, students, teachers and workers involved in the branded schools. They have distributed their products in these schools while offering financial help. For the DRP Pepper Snapped Group, they now have access to the highest populations in the world which will translate to high sales after they successfully obtained their Asia-Pacific distribution rights back. The expansion of DRP Pepper Snapped Group to markets of Malaysia, Australia, China, Singapore and more; will bring enormous revenue growth and expansion. The negative side on these companies’ globalization is the period of establishing themselves in that market and the competition from the likes of Coca-Cola. Marketing by PepsiCo and DRP Pepper Snapped may lead to new customers and increase in sales. They ma y drain their funds reserve and make many losses in the short term, an aspect that may translate to incompetence in business dealings. The code of conduct of these companies remains very competitive in the global arrest, with consumers and other parties involved anticipating on what is the next move by these companies. Coca-Cola can come up with valuable techniques that set them apart, one that will ensure their code of conduct remains relevant no matter the anticipated changes in forces existing in society and business. A technique as supporting worthy causes of a humanitarian aspect will put them on the leader board. Instead of concentrating too much On sales and business, they can support a portion Of their profits, ideas that do not breach upon a confidentiality agreement. Donating and us porting hunger infested communities which lack water to drink by providing them with their mineral water can go a long way. By spending more time on manufacturing beverages that have low cab or herbal nutrients may make a difference in their code of conduct. With the high acceleration rates of lifestyle diseases such as cancer, the company should be geared to inventions that will add long term value to its consumers and create a better name for the company than having an addictive beverage. Environmental pollution issues and dumping of wastes have resulted from a rarity of businesses. Coca-Cola has had a debatable issue with its bottling and packaging since it started its production. The bottles, cans and packages have caused dumping in many areas, but measures have been put to avoid the pollution (Coca-Cola Company, 2014). First, the materials currently used can be recycled and reused, reducing the amount of dumping which reduces pollution in the long run. This method has stood out as the most effective; 85% of all their packaging materials is recyclable and effective. Dumping has also been reduced by this method (Coca-Cola Company, 2014). The Company s open to packaging ideas that will bring solutions that will ensure little or no effects to the environment. These innovations are welcome, and that they deliver measurable, genuine and long run advancements are highly rewarded. The effectiveness of this process can be seen in the current global packaging mix which uses seven different materials, an invention that was highly appreciated and is currently being used worldwide (Coca-Cola Company (2014). In order for Coca-Cola Company to be up to date with current and prospective developments in their technological area, it has embraced techniques that will ensure it keeps with innovations. The first approach involves partnerships that drive the company’s innovation agenda. It includes the likes of CONCRETE kiosks and social music app by Blacklists that is powered by Spottily. Collaboration helped improve services of supplying water to communities with their joint support with partners and DECK R (Coca-Cola Company, 2014). The other initiative pac kaging has been customized with a link to social media and mobile technology. This enabled sharing content all over the world, and an elaboration of this was the Singapore shareable can and Coca-Cola bottle that had been entirely made f Ice in Colombia. The packaging approach has brought proper delivery of beverages in a quality and happy manner, an aspect embraced by many consumers (Coca-Cola Company, 2014). The Coca-Cola Company has some technological challenges in the process of business dealings, which if not checked will paralyze the operations. These may include: cyber theft, piracy of products and fake distributors who are out to tarnish the name of the business. This employment of highly qualified programmers, skilled software engineers and trained web hosting personnel will come in handy in managing ties, software systems, blobs, and other online protocol the company owns. Licensing of distributors who have a clean profile will cut down on piracy levels and fake distributor s. Mass education and awareness campaigns to its customers should also be launched to educate the people of the company’s portfolio, standards and the identification of genuine distributors through proper certification. The company has also established a lobbying strategy to be used in ensuring that local and national government decisions are made in their favor. The approach used in the past and present include using vast mounts of funds in lobbying which is engaging in lobbying as a business, that try to reduce the amount of taxation applied on beverages. The total number of lobbyists was 38 and had seven different companies lobbying for Coca-Cola Company. The lobbying was highly appropriate in reducing the amount of taxation on its beverages to increase its sales through reduced prices. Coca Cola Company has put immense efforts in the area of global corporate citizenship. We will write a custom essay sample on The Coca-Cola Company Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Coca-Cola Company Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Coca-Cola Company Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer